Brand owners are facing ever increasing challenges in efforts to protect their intellectual property and products from counterfeiting, intrusion and theft. And just as human identity became critical in a growing melting pot of anonymous characters, devices Identity is fast becoming a critical requirement to secure network services and pinpoint the identity, reputation, and history of the remote device requesting services and information. Together, the above defines two sets of authentication requirements specific to each segment, Counterfeit Protection and Cyber Security.
NXP, a leader in the overall global Identification IC market and an industry-recognized leader in security ICs, leverages its heritage and expertise in security to create dedicated, complete solutions for authentication. As part of its portfolio of Counterfeit Protection and Cyber Security product lineup, NXP provides segment tailored, industry certified and tamper resistant solutions using integrated strong authentication hardware, middleware, software as well as Key and ID Management services, using both asymmetric and symmetric key systems.