Identification technology offers almost endless opportunities for end consumers. For example, time at a movie theater has never been more convenient. Tapping an NFC-enabled device to a smart poster enables seeing previews, leads to purchasing tickets, selecting seats and navigating to the movie theater. And for the theater manager or merchant, tracking attendance, gaining reviews, controlling inventories, managing anticipated crowds and more is possible through NXP RFID.
Ticketing, POS terminals, Fast Moving Consumer Goods tracking from end-to-end, service cards and countless other possibilities abound. And eventually, mobile commerce will have a big impact both on the economy and society at large. The recently launched Google Wallet application – enabled by NXP's identification technology – leads the way to multiple applications such as secure transactions, loyalty and couponing programs, convenient access into social networks or WiFi networks, all on a single NFC-enabled device.