Booths 2M01 and 2N01
March 3-4, Shenzhen
Booth 4F02
March 10-11, Shanghai
NXP Semiconductors is powering the revolution in consumers' multimedia experience at the International IC China 2008 Exhibition & Conference in March. We have plenty of our exciting technology solutions to show you, so it's a great opportunity to discover how we can help you deliver great multimedia experiences for consumers. Give them better content and more services at home, in the car and in mobile devices, anytime and anywhere.
Founded by Philips, NXP has a fifty-year history of providing you with world class system solutions for a vast range of applications, from GSM/GPRS/EDGE/3G phones through PC TVs and HD / Flat TVs to car radios. We offer a very broad IC portfolio, featuring advanced devices such as our 32-bit microcontroller families and GreenChip power management solutions among many others.
Don't miss out! See us in Shenzhen or Shanghai - check full details below - and join in the many on-site programs and booth presentations. We'll also be having quiz prizes and a lucky draw. So join the fun, contact your account manager and make a date to visit us at IIC 2008.
Event Details
-
Shenzhen
Booths: 2M01+2N01
Date: March 3 - 4; Time: 09.30 -17.00
Venue: Shenzhen Convention & Exhibition Center, 3 Fu Hua road, Futian district, Shenzhen, China
-
Shanghai
Booth: 4F02
Date: March 10 - 11; Time: 09.30 - 17.00
Venue: Shanghai Mart, 99 Xingyi road, Shanghai, China
Demonstrations
Focused on vibrant solutions for better sensory experiences and anytime, anywhere access to content and services, we have a great selection of demos lined up for you including:
- Vibrant media solutions
- Multimedia decoding processor
- IP STB and One-Chip STB system solution
- Lighting for consumer devices including GreenChip power and discrete solutions
- Sensory experience
- HD TV and Flat TV solutions with related power supplies
- FM radio and low power USB audio
- Anytime, anywhere
- GSM/GPRS/EDGE/3G system solution and accessory
- USB battery charger detection
- PC TV
- CATV module
- Multiple applications using microcontrollers
- ESD protection, logic products and RF technology for mobile devices
- NXP distribution area, providing convenient sales networking all over China
Booth presentations
Shenzhen
Date |
Time Slot |
Content |
| 03-Mar | 11.00 – 11.30 | TD-SCDMA and GGE dual-mode automatic handover solution |
| 13.30 – 14.00 | Dual AHB technology to increase system performance | |
| 15.30 – 16.00 | IP STB | |
| 04-Mar | 10.30 – 11.00 | Embedded VFP to improve computing performance |
| 13.30 – 14.00 | USB battery charger detection solution to intelligently charge mobile phones | |
| 15.30 – 16.00 | PNX5100 | |
Shanghai
Date |
Time Slot |
Content |
| 10-Mar | 11.00 – 11.30 | TD-SCDMA and GGE dual-mode automatic handover solution |
| 13.30 – 14.00 | Embedded VFP to improve computing performance | |
| 15.30 – 16.00 | Home media device | |
| 11-Mar | 10.30 – 11.00 | High efficient PWM module for BLDC |
| 13.30 – 14.00 | USB battery charger detection solution to intelligently charge mobile phones | |
Presentations
As well as being on the exhibition floor, NXP is also giving a number of presentations during the Power and Audio / Video summits as well as the Vendor seminars during IIC-China at Shenzhen and Shanghai but also in Chengdu and Beijing.
Topic |
Speaker |
Time |
Venue |
|||
| Keynote | Innovation technology and Market (TBD) | Mike Yeh GC Country Manager |
10 Mar | 11.00 - 12.00 | Shanghai | Shanghai Mart |
| Round Table | Next generation of A/V technology (TBD) | Fred Fang TSO of BU Home GC |
4 Mar | 10.30 - 12.00 | Shenzhen | Convention & Exhibition Centre |
| Power Summit | GreenChip PC power solution | Mike Mui Senior Director of Multimarket Semiconductors GC |
4 Mar | 14:00 -15:30 | Shenzhen | Convention & Exhibition Centre |
| Audio / Video Summit | Powering the revolution in consumers' multimedia experience - Improving consumers' viewing experience | Changhong Guo Director of STB GC BU Home |
29 Feb | 10:30 -12:00 | Chengdu | New International Convention & Exposition Center |
| 11 Mar | 10:30 -12:00 | Shanghai | Shanghai Mart | |||
| Chen-Huei Chiang GM BL STB GC BU Home |
7 Mar | 10:30 -12:00 | Beijing | China World Trade Centre | ||
| Vendor Seminar | Microsoft development platform for NXP ARM microcontrollers | Wang Wei Application Engineer |
28 Feb | 13:30 -14:20 | Chengdu | New International Convention & Exposition Center |
| High efficient PWM module for BLDC | Yinjiang Zhang Application Engineer |
3 Mar | 13:30 -14:00 | Shenzhen | Convention & Exhibition Centre | |
| CMOS RF transceiver in mobile communication | Gary Huang Marketing Director |
3 Mar | 15:30 -16:00 | Shenzhen | Convention & Exhibition Centre | |
| Mobile communication | 10 Mar | 15:30 -16:20 | Shanghai | Shanghai Mart | ||
| LIPS ( Integrated LCD power supply) | Sunny Liu Technical manager |
4 Mar | 13:30 -14:00 | Shenzhen | Convention & Exhibition Centre | |
| Microsoft development platform for NXP ARM microcontrollers | Lucy Wang MCU project manager |
7 Mar | 14:40 -15:30 | Beijing | China World Trade Centre | |
13th annual International IC-China conference and exhibition
China's largest system design event, the International IC-China Conference & Exhibition (IIC-China) makes its thirteenth appearance - and promises to be bigger than ever with the World's leading technology vendors in attendance. Showcasing new IC technologies and the latest application methodology, it is the must-attend event for China's electronics industry.
Related links
Applications
- Audio hub
- IP STB solutions
- TV systems
- Digital TV system solutions
- PC TV systems
- CATV-HFC
- 3G cell phone solutions
Products
Related information
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