At Roland Garros, Le Coq Sportif used a RFID enhanced magic mirror to interact with clients, advising them on clothing combinations and creating a strong emotional relationship with the brand. Customers selected an item of clothing or pair of shoes and while approaching the mirror it automatically offered suggestions for related items and additional colors, and gave access to video content - in this case a video of Yannick Noah who was celebrating the 25th anniversary of his victory at Roland Garros.
Thanks to the NFC tag, Le Coq Sportif was able to directly communicate with its customers. To make this all possible, Nokia 6131 NFC-equipped mobile phones were provided to customers. The mobile just needed to be held near to the tag for automatic application download to be triggered. Clients could then watch videos, and register online to receive related newsletters and other brand information. Again via the Nokia 6131 NFC, they were able to submit answers to four questions in a big competition to win mobiles and perhaps the opportunity to spend the day with Yannick Noah and Mats Wilander for a replay of that famous final.
The technology partners involved in this operation are Avery Dennison (for the labels); KSA (a consultancy specializing in the retail sector and consumer products); Nokia (for mobile phones and applications); NXP Semiconductors (for the chips); Tagsys (for the inlays); and TheBigSpace (for the magic mirrors).
The magic mirror will subsequently be used in the Le Coq Sportif shops in Strasbourg and Paris Citadium.
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