“I manage a very wide portfolio of MultiMarket Semiconductor products, from one-cent discrete ICs to $20 modules. We serve customers like Philips, Sony and Samsung for TV and STB applications, as well as mobile customers like Nokia, Sony Ericsson and Motorola. We also deliver to a large industrial base through our distributor channel. And I'm a member of the marketing council in my Business Unit. It's never boring!
NXP is a strong, forceful, energetic company. I deal with people with all kinds of different capabilities, from very high tech specialists to people with well-developed sales and marketing skills. As a business manager, I like the dynamics of the B2B business model and the global aspect of my work. And I like that we're a European semiconductor company with €5 billion in turnover. Like ASML, we're one of the top high-tech employers in the Netherlands. I think there are unlimited growth career possibilities at NXP - there are so many different areas or markets to work on.
I like the NXP environment, and I have benefited and learned a lot from working with top international professionals and partners. This motivates me to deliver the performance expected of me.
Our biggest challenge is to make successful New Product Introductions. We need more innovation and marketing specialists working together, to ensure we innovate what we can sell.”
Product Line General Manager,
BU MultiMarket Semiconductors
Nijmegen, The Netherlands
4 years with NXP Semiconductors
18 years total work experience