Philips single-chip LCD TV solution adopted by Skyworth
The TDA15500 single-chip solution with the TV505 reference design enables Skyworth to strengthen its competency in the global LCD TV market
Shanghai, China, February 23, 2006 - Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced that Skyworth's newly shipped LCD TV, 8T84 series, have adopted Philips' TDA15500 single-chip solution with it's TV505 reference design for mainstream and mid level LCD TV with screen size from 15 to 26 inches. The solution along with the reference design offers Skyworth the opportunity to shorten the development time and lower the manufacturing costs so that it can deliver feature-rich and affordable LCD TVs to its international and domestic customers.
The booming LCD TV market and the demanding consumers' requirements have significantly boosted the change of the television world. According to Ministry of Information Industry of the People's Republic of China, the Chinese domestic LCD TV market will reach approximately 4 million units by 2006. Philips' industry-leading single-chip LCD TV solution enables Skyworth to seize this considerable market opportunity and gain stronger competency in the global market.
"For more than 10 years, Philips has been our partner for best in class TV solutions," said Zhou Tong, General Manager, Strategic Cooperate Department, Skyworth. "Now with the severe competition in LCD TV arena, by leveraging Philips single-chip LCD TV solution and benefiting from their experience in TV market, we are able to rapidly develop locally designed LCD TVs. Philips' technology support teams provide great added value and allow for very efficient design processes.
"As the leading provider of LCD TV solutions, Philips is committed to bringing LCD TV solutions that help China customers to differentiate their products in the competitive global marketplace," said Alun Jones, Marketing Director of BU Home, Greater China, Philips Semiconductors. "The industries first single-chip LCD TV solution and reference design are ideal examples of how Philips develops advanced solutions to help manufacturers develop LCD TVs with lower cost and enhanced quality and features."
Philips' single-chip LCD TV solution offers functions such as IF decoding, Audio/Video decoding, picture quality improvement, De-interlacing, Scaling, and Sound processing in a single package. The use of the single chip also helps to significantly reduce the number of components used, hence lowering the total system cost. Partners using Philips single-chip LCD TV solutions can also benefit from the use of Philips' extensive product field-testing laboratories in Eindhoven.
Availability
Skyworth's LCD TVs based on Philips' TDA15500 single-chip LCD TV solution and TV505 reference design is now available.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 159,200 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.semiconductors.philips.com.