NXP to bring outstanding high-definition LCD TV picture quality to the mass consumer market
New reference designs offer advanced movie judder cancellation for HD inputs
Eindhoven, The Netherlands – NXP Semiconductors, the newly independent semiconductor company founded by Philips, today announced two new TV reference designs: Nexperia™ TV520/80 for ATSC/NTSC and Nexperia™ TV520/82 for DVB/PAL. Both reference designs will allow TV manufacturers to develop high-definition digital LCD TV sets for the mass consumer market, offering best-in-class picture quality, movie judder cancellation for standard and high definition (SD and HD) along with a fast time-to-market at a competitive price point.
By creating both a DVB/PAL and ATSC/NTSC solution in the TV520/80 and TV520/82, NXP is able to offer two hybrid platforms for television regions worldwide. The inclusion of high-definition movie judder cancellation will ensure seamless images on an LCD screen, especially when viewing fast moving action. This technology also supports large screen sizes, allowing television manufacturers to offer similar features previously only available for high-end LCD TV products.
“The LCD TV market is fast moving and consumers are constantly looking for a better television experience,” said Jos Klippert, Senior Marketing Director, BU Home, NXP Semiconductors. “With these two new reference designs, we aim to drive mass consumer adoption of LCD TV screens offering advanced, high-definition pictures with hybrid system solutions specifically designed for flat panel TV's to ensure a smooth experience even on large screen sizes.”
With both solutions, television manufacturers profit from optimization in development costs, easy design-in processes and shorter lead times. With its unique features, the TV520 platform allows NXP’s customers to develop a product and bring it to market in as little as three months. Consumers benefit from an excellent picture quality and ease of operation by having a uniform user interface for analog as well as digital channels.
NXP Semiconductors is powering the revolution in the TV viewing experience by not only improving picture quality, but also enabling a variety of audio, video, images and other content to be available anytime, anywhere throughout the home. The TV will soon be the window to a world of new content, and NXP is unique in supporting these developments with a full range of semiconductor components, system solutions and connected systems based on industry standards.
About NXP Semiconductors
NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in the Netherlands, the company has 37,000 employees working in 20 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com/news.
Forward-looking Statements
This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.
For further press information, please contact:
|
Europe: Carlo van Pelt Tel. + 31 40 27 22075 |
Greater China: Terry Chiang Tel. +886 2 3789 2821 |
|
|
USA: Paul Morrison Tel. +1 408 474 5065 |
APAC: Mark Chisholm Tel. +81 3 3740 4792 |
|
