NXP Semiconductors, the newly independent semiconductor company founded by Philips, today announced that ChangHong, one of the largest CE manufacturers in China, has selected the NXP NexperiaTM STB810 set-top box semiconductor solution to power its next-generation IP-STB for the rapidly growing IPTV market in China. The NXP STB810 solution was chosen for its comprehensive Linux software platform and software-based video CODECs, which will allow service providers to remotely upgrade the installed IP-STB to new standards such as AVS (Audio Video Coding Standard). This solution will allow service providers to save money and manpower by avoiding onsite service upgrades and replacement boxes.

“The ability of the NXP STB810 system solution to allow service providers to remotely upgrade to new standards such as AVS is critical in creating a product with longevity in the quickly expanding Chinese market,” said Enyang Zhang, vice director of Tech-Center, ChangHong. “This feature will enable everyone from consumers to service providers to save money as the IPTV market matures.”

“In close collaboration with ChangHong, NXP is creating a flexible IP-STB solution that delivers a faster return on investment for service providers rolling out IPTV,” said Mark Samuel, general manager, telco and operator STB, NXP Semiconductors. “The NXP technology enables more reliable, smaller and cheaper IP set-top boxes, reducing the up-front investment and maintenance costs for service providers distributing new set-top box equipment and shortening the pay-back period on their investment.”

The NXP STB810 platform provides HD video processing and connectivity, which allows service providers to deliver the consumer-centric applications and service bundles that answer consumer demand for a high-quality IPTV experience and make them more likely to invest in new services. The Philips solution also supports multiple video formats including AVS, SD H.264, MPEG4-ASP, WM9 up to 720p at 24fps, and MPEG-2 up to 1080i (HD).

NXP is driving innovation in the IP-STB market to make it the digital gateway of choice for both consumers and service providers. This fact has been realized by the company’s successes in implementing IP-STB in various emerging markets around the world. Ultimately, NXP’s innovations will create an entirely new, interactive IPTV experience for the end user.

About NXP

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in the Netherlands, the company has 37,000 employees working in 20 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com/news.

Forward-looking Statements

This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.