Tianjin, China, May 12th, 2010 – NXP Semiconductors announced the opening of the RFID Application and System Center (ASC) in Tianjin, China. This NXP facility provides real-life conditions for evaluating and optimizing RFID applications and is the first of its kind in Asia. It will enable NXP‘s Identification business to strengthen the technical support provided to the company’s customers in China and throughout Asia. These dedicated RFID technical services will help partners to optimize their RFID applications to help further the development of their products for the expanding domestic and global markets.

“Our heritage in RFID and our most comprehensive portfolio of leading RFID IC solutions has enabled us to accumulate a wealth of experience and insight in RFID system optimization,” said Steve Owen, vice president, global marketing and sales, Identification, NXP Semiconductors. “NXP is committed to help RFID system integrators overcome physical barriers, reduce technical risks and ensure the successful implementation of their clients‘ projects. Since 2006 we‘ve been successfully running a similar RFID Application and System Center in Graz, Austria. The opening of NXP RFID Application and System Center in Tianjin is the extension of this effort in China and throughout Asia.”

“We are currently seeing in China an increased interest in RFID, and this is an area where companies are driving a lot of R&D projects. The RFID Application and Support Center in Tianjin will enable Chinese companies to continue to innovate in this area, and help NXP to strengthen its ID business within China and Asia,” said Lu Ning, sales and marketing director, Identification, NXP Semiconductors.

The 2,000m² facility in Tianjin is providing label customers, system integrators and end users with customized antenna design; Read/Write Device optimization; customized RFID test environments for fashion, medical, logistics, warehousing, industrial production and animal identification application systems. Within the center, NXP has created a number of experimental environments for different RFID applications, including electronic certificates, secure payments and energy monitoring. The NXP RFID Application and System Center offers advanced experimental and test equipments, capable of providing label design and label product performance analysis, to assist in the development of fully optimized solutions.

About NXP Semiconductors

NXP Semiconductors provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Headquartered in Europe, the company has about 27,000 employees working in more than 25 countries and posted sales of USD 3.8 billion in 2009.