NXP Semiconductors N.V. (Nasdaq: NXPI) has been honored with an award from Digi-Key, one of the world’s fastest growing distributors of electronic components, inscribed "NXP for Exceptional Sales Performance Driven by Superior Engagement 2010". This award was presented to the NXP management team as recognition for driving numerous strategic engagements and initiatives to strengthen NXP’s global customer reach with Digi-Key.

“In order for Digi-Key to maintain its aggressive growth plans it’s important for us to collaborate with suppliers that continually push the boundaries for superior performance,” said Dave Doherty, vice president, Semiconductor Product, Digi-Key. “NXP is a supplier that is clearly intent on building a formidable presence in the channel and we are pleased that they have chosen to collaborate with Digi-Key to cement this ambition.”

“Digi-Key and NXP share a passion to win and a focus on seeding the global market with NXP products and technologies, and this award clearly recognizes the hard work from our distribution and marketing teams,” said Pierre Laboisse, vice president Distribution & EMS Sales Worldwide. “The great support of our Product Lines/ Business Lines also helped provide rich product content and successful new product introductions to promote on Digi-Key's website enabling us to further expand our reach to customers globally.”

“For engineers it is crucially important that they get access to the latest products as quickly and as easily as possible. In the coming year we will further intensify our marketing collaboration with Digi-Key to strengthen our presence in the channel,” said Sander Arts, vice president, corporate communications and branding, NXP Semiconductors. “I'm convinced that the combined power of product marketing, web marketing and dedicated marketing campaigns will bring more customers to NXP and Digi-Key, creating more opportunity for success.”

About NXP Semiconductors

NXP Semiconductors N.V. (Nasdaq: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Headquartered in Europe, the company has approximately 28,000 employees working in more than 25 countries and posted sales of USD 3.8 billion in 2009.