Oct 24, 2011– "Sending a Strong Signal to Save Lives" is the title of the joint pan-European campaign that has just won a top price from International PR Association, IPRA. In an award ceremony in Istanbul on Oct 21, NXP Semiconductors (NASDAQ: NXPI) and partners BMW, Deutsche Telekom, IBM, DEKRA, Allianz Ortungssysteme and the four automobile clubs ANWB, AvD, Touring, UAMKreceived the award for a campaign which included press events in several countries, a live eCall trial with three BMW cars through Europe and a virtual road trip that could be followed via Twitter. This is the second international award for the pan-European eCall trial, following the SABRE awards in May 2011. Next to great results in social and traditional media, the Pan-European eCall Trial helped to establish and intensify cooperation across relevant political institutions and decision-makers in the European telematics eco-system. It proofed strong industry support for making eCall a reality. In September 2011, nine months after completion of the trial, the European Commission announced their intent to make eCall binding in the European Union from 2015 onwards.
The eCall campaign: Sending a Strong Signal to Save Lives
If you are in a car accident in Europe, eCall could make the difference between life and death. The eCall emergency system automatically sends the GPS coordinates of the accident scene from your car to local operators, reducing the time it takes emergency services to arrive by 40 to 50 percent. The European Commission estimates that eCall could save 2,500 lives and €26 billion annually. The pan-European eCall Trial was a landmark event that raised public awareness and proved that the technology is ready. The eCall Trial kicked off with three BMW cars leaving Madrid, Athens and Helsinki. BMW is one of the pioneers in implementing telematics systems. The Advanced Assist eCall solution is available in all BMW models and is already in place.The test cars were equipped with the telematics solution from NXP Semiconductors, ATOP (Automotive Telematics Onboard-Unit Platform). The three cars drove through 16 EU countries, regularly sending test eCalls to demonstrate that the technology is capable of working across borders. These were successfully received and processed by servers from IBM and Allianz Ortungsservices.
The Golden World Awards for Excellence in Public Relations were begun in 1991
Now in the their 20th year the IPRA (International PR Agency) Golden World Awards (GWA) recognize the best in Public Relations work from around the world. They attract several hundred entries from the four corners of the globe. The Awards are organized in a series of categories covering the full gamut of public relations activities and after two rounds of judging from experts from many countries the selected winners for each category and grand winner are recognized at an annual Gala Dinner. For information on IPRA - click here
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About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.4 billion in 2010. Additional information can be found by visiting www.nxp.com.
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