As an organization, we believe that through dialogue comes understanding, and with it the mutual commitment to sustainable development. For this reason, we give voice to our stakeholder concerns and expectations, and make stakeholder dialogue an integral part of our management process. Our Sustainability Policy confirms our commitment to interact with stakeholders, and we use these dialogues to guide our business strategy.
Our stakeholders
We address the interests of each group through various methods, and make regular assessments of our effectiveness. We continue to strengthen our approach, creating additional structure where needed and improving the overall quality of each interaction.
Our employees
We use print and web-based media, along with face-to-face events, to address our employees. For example, we have company-wide circulation of a weekly email news bulletin (Let's Go!) and a biweekly printed newssheet (NXP News). Our quarterly newspaper (Business Renewal) gives in-depth reports on the company's strategy and its progress, and regular communiqués from our CEO are issued under the banner of “Frans van Houten's View”.
Our Quarterly Town Meetings are a particularly effective way for us to deliver information to everyone in the company. Feedback shows that employees appreciate these meetings, which give them the opportunity to interact with colleagues, hear about the company's plans, and pose questions or express concerns directly to senior management. Alongside this form of open discussion, we conduct regular employee-engagement surveys that measure the clarity and effectiveness of our communication and capture feedback for direct application within the organization. The last survey was held in 2005. Results of the 2007 Employee Engagement Survey (EES) will be reported in the next Sustainability Report.
Our customers
We work closely with key accounts to align our development roadmaps, to ensure that our development teams introduce products that meet and exceed customer expectations. Our Marketing and Sales teams evaluate customer satisfaction on behalf of the total organization and define a follow-up process involving relevant Business Lines.
Our Customer Loyalty program uses vendor-rating surveys and dedicated customer meetings to ensure customer satisfaction. The vendor-rating surveys include questions on environmental and social responsibility, so we can identify areas of concern and implement corrective actions.
Customers rank us on various aspects of our operations, including product quality, business fulfillment, and business creation. In 2006, roughly 25 new customers were included in our list of key accounts.
Industry organizations
We belong to a large number of industry organizations, participate in more than 80 standardization bodies, and are active in several other initiatives around the world. Where possible, we help to define specifications, establish new markets, promote fair trade, protect the environment, and ensure health and safety in the workplace.
Other groups
To address other stakeholder groups, such as public authorities and the media, we use a worldwide “hub-and-spoke” network of people, including experienced specialists in government and industry relations, who actively approach selected representatives of these groups. In this way we can, for example, influence the definition and authorization of relevant regulations and optimize the execution of their resulting programs and legislation. Through our spokespeople, we also aim to ease public concern resulting from internal and external risk factors, particularly in countries and regions where we have significant interests in R&D, sales, or manufacturing. In particular, we strive for close cooperation with country management and are committed to following relevant business practices.
Our key memberships worldwide
- World Semiconductor Council (WSC)
- European Electronic Component Manufacturing Association - European Semiconductor Industry Association (EECA-ESIA)
- European Information & Communications Technology Industry Association (EICTA)
- International Sematech Manufacturing Institute (ISMI)
- Germany: Zentralverband Elektrotechnik und Elektronikindustrie e.V. (ZVEI)
- USA: American Electronics Association (AeA)
- Microelectronics Development for European Applications (MEDEA+)
- European Nanoelectronics Initiative Advisory Council (ENIAC)
Our ESIA presidency
In December 2006, our CEO, Frans van Houten, was appointed President of the ESIA (European Semiconductor Industry Association) for a two-year term. Says Frans, “Our ESIA membership provides great added value for NXP. As one of Europe's leading semiconductor associations, ESIA is central to our interactions with EU policy makers. Through ESIA and other similar partners, we are effectively addressing industry issues globally in many fields, ranging from the environment to international trade.”