The In-Vehicle Experience domain lets the car support the entertainment, experience, and well-being of everyone onboard. It offers seamless access to digital content, and gives you the ability to create and manipulate that content. It’s also a smart learning environment that adjusts to your preferences. The software used in this domain needs to be both flexible and easily upgradable, to ensure access to content via any existing hardware infrastructure. At the same time, there also needs to be an advanced, barrier-free Human-Machine Interface (HMI), able to support voice commands, gestures, augmented reality, and advanced personalization.