Reward customers for purchases and make ownership more valuable with individualized services, exclusive offers, and unique buying privileges. NFC supports different formats. Be it a smartcard, a smartphone, wristband, key fob, or whatever, so there’s more flexibility in how loyalty programs are implemented. Consumers can use loyalty points at contactless payment stations, and retailers can easily give members access to exclusive offers as part of cobranding campaigns. NFC can even ensure authenticity of coupons and gift vouchers, to avoid counterfeits, and supports digital campaigns and loyalty offers while preventing misuse, by securing one-time-use promotional URLs.