DRMConsortium, All India Radio, Mobis India and NXP worked together
to launch DRM receivers and chips designed in India for the Indian automotivemarket
Eindhoven,Netherlands and New Delhi, India, February 2, 2017 — NXP Semiconductors, theworld's largest supplier of automotive semiconductors and Hyundai Mobis, the world's leadingtier-1 automotive supplier, have announced the successful completion of field trials of MOBIS DRM receivers and NXP chipsdesigned in India. The chips and DRM receivers are now deployed in DRM-fittedcar infotainment receivers in a newly launched vehicle in India by a leadingcarmaker.
DRM is aninnovative digital radio standard that has been deployed in emerging marketssuch as India. DRM provides FM-comparable, or better audio quality on the AMradio band. Since AM radio covers more than 98 percent of the population inIndia, and only 37 percent of listeners can currently receive the FM signal, DRMsignificantly improves radio coverage and quality. This technology is affordableand provides additional data services such as traffic updates, natural disasterwarnings and news.
The developmentand deployment, showcased at a DRM Round Table conference on January 31, wasmade possible by a regional collaboration between All India Radio, NXPSemiconductors, Hyundai Mobis, and the DRM Consortium. At the event, the NXP'sSATURN + HERO Chipset demo and DRM receiver fitted vehicle generated hugeinterest and was experienced by Hon'ble Union Minister of Information andBroadcasting, Mr. Venkaiah Naidu, and delegates from the public, government andthe automotive and consumer industries.
Bob Paul Raj, head of multimedia division,Mobis Technical Center India, said, "Mobis India is a believer in Make in Indiaand has been working with NXP on the design of this world-class radio entertainmentsystem with DRM functions. The two firms have cooperatedon comprehensive field trials from design stage to final product to ensure thesolution meets the requirements of the Indian market. Hyundai Mobis'demonstration of live DRM reception in a car at a DRM round table ahead of theBES event in New Delhi confirmed the company's leadership image by innovatingahead of the curve and offering the latest technological solutions to itsconsumers. The work and tests whichhave been carried out highlight that DRM in India is a reality and that theauto industry is at the forefront of the Indian digital radio roll-out."
Ashok Chandak, senior director, NXP Semiconductors South Asia Pacific, commented, "It is incredibly exciting to haveparticipated in this DRM rollout in India. With this launch, NXP is one of theworld's first semiconductor companies to demonstrate digital audio across allthree global standards from the same car radio co-processor — a real milestonefor NXP. We're also proud that our R&D center in India has played such apivotal role in developing the chip (SATURN – SAF360X) and software for thistechnology. Field trials and testing receivers that will enhance the consumerexperience in the car."
Welcomingthis achievement, Ruxandra Obreja, chairman DRM Consortium added, "Many millionsof people in India who haven't had a chance to receive and experience FM radioquality before will soon be able to enjoy digital radio, so it's great to beplaying a role in making this happen. All India Radio is about to complete thenationwide installations of the DRM transmitters, and the availability of DRMreceivers in automobile vehicles will pave the way for more companies to rollout DRM receivers there by enabling digital music and value added services suchas news, alerts, sports, etc., to the citizens of the country. This will alsogive All India Radio reasons to increase the transmission power of the DRMtransmitters and provide world-class content to the listeners."
NXP Semiconductors N.V. (NASDAQ: NXPI)enables secure connections and infrastructure for a smarter world, advancingsolutions that make lives easier, better and safer. As the world leader insecure connectivity solutions for embedded applications, NXP is drivinginnovation in the secure connected vehicle, end-to-end security & privacyand smart connected solutions markets. Built on more than 60 years of combinedexperience and expertise, the company has 44,000 employees in more than 35countries and posted revenue of $9.5 billion in 2016. Find out more at www.nxp.com.