“Look at your assets, then dream of a story,” began NXP’s Chief Technology
Officer (CTO) Lars Reger when he sat down with us to recount the company’s
15-year growth trajectory to our position today as a semiconductor powerhouse,
creating leading systems and solutions in multiple markets and industries.
“That’s where it started, that’s how NXP grew, we looked at what we had, what
we wanted, and then worked out how to get there,” Lars recalls.
CTO at NXP Semiconductors
In his position as NXP’s CTO and resident futurologist, Lars Reger considers
“removing barriers” for our employees as one of his most important tasks.
NXP: What kind of barriers do you try to remove?
Lars Reger: We have around 11,000 engineers in the company
out of approximately 30,000 employees. For them I try to remove all barriers
for them so they can optimally perform, in the best environment, with minimal
unnecessary stress. In principle, treating others the way you want to be
treated. Beyond our functional role, every one of us has a big responsibility
as a manager to really move the needle for the company. And that does not stop
at the boundaries of what we are doing technically.
Bright minds. Bright futures. NXP team members create breakthrough technologies that advance our world.
The future starts here.
NXP: What were the most important technological advances that NXP played a
big role in over the last 15 years?
LR: Our broadening of the
portfolio, our EDGE device portfolio growth, also with AI and machine
learning. With the Freescale merger, we had a portfolio that was complete for
all smart, connected devices: sense, think, connect, act, safety & security.
That had great positive implications. I am very proud of the transition into
metal–oxide–semiconductor (CMOS) based radar systems, with which I was deeply and personally involved. Then we have our
car radio platforms, with a single chip the size of your thumbnail, an extremely cool
accomplishment. There are many things that we have achieved. Assisted Ambient
Living for the elderly is a big topic for us, us as well as our very advanced
innovative magnetic induction radios for hearing aids and chips that are
employed in breathalyzers and equipment used to treat COVID patients.
NXP: Where do you see nxp in another 15 years?
LR: Well I hope I’ll still be on board, because that should
be around my retirement year. I want to leave this company on a technical
high, with it right at the peak of market success. I hope we’re the undisputed
master for smart, connected robotic devices, and that all the devices in my
life, around me are on NXP silicon, or at least with some NXP IP in them.”
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