Helping Pharma Help People: New NFC Tags Boost Safety & Adherence

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Author

Sylvia Kaiser-Kershaw

Sylvia Kaiser-Kershaw

A marketing professional with over 20 years of experience working across diverse markets, including technology, consumer goods, healthcare and risk protection, Sylvia Kaiser-Kershaw is an expert in the definition and implementation of brand strategies and cross-channel marketing solutions. At NXP, she's driving NFC IoT applications that increase engagement between brands and consumers by adding digital connectivity, security and intelligence to physical products.