At Freescale, we see the Internet of Things (IoT) as billions of intelligent
connections that will encompass every aspect of our lives and make our world
smarter, greener and safer. From smart wearables, to smart energy, homes,
factories and data centers, we are bringing the IoT to life by bringing
to the embedded technologies that are shaping the network of tomorrow.
To the front line of the IoT
Yesterday, Freescale CEO Gregg Lowe kicked off FTF with a focus around the
IoT, highlighting technology and customers that are demonstrating successful
implementations from the consumer to the home. And this morning we continued
our discussion, taking you to the front line of the IoT with Freescale Senior
VPs and General Managers Geoff Lees from the Microcontrollers division, James
Bates from the Analog & Sensors division and Tom Deitrich from the Digital
Networking division. Joining them on stage were U.S. Department of
Energy’s Patrick Davis, General Motors’ John Haraf, Edgewater
Networks’ Dave Martin, Envirologger’s Jim Mills and
Freescale’s Kevin Traylor. There were also several simulcast demos from
the tech lab with Freescale’s Steve Nelson, Sujata Neidig and Kwok Wu.
Together, they shared more about the vast array of devices enabled by our
microcontrollers, sensors, analog devices and the network that connects it all
Microcontrollers are at the genesis of the Internet of Things. Geoff Lees
covers embedded solutions, from K2, the next generation of Kinetis solutions
that offers the latest power-efficient, cost-effective Kinetis MCUs and
expanded enablement solutions. to an expanded range of i.MX 6 series
processors making it the industry’s first processors with Arm Cortex-A9
plus Cortex-M4 core to provide heterogenous multicore processing for high
performing and graphically rich devices that require real-time responsiveness.
One promise of the Internet of Things is that our connected electronic devices
will sense and monitor our environment, consult information acquired from the
cloud and repond with appropriate physical action to enhance our convenience
or safety or both. Freescale offers an extensive analog, mixed-signal and
sensor portfolio for bridging real world senses or environment to digital,
embedded processing intelligence in the automotive, industrial and consumer
Tom Deitrich covers the most critical aspect of the Internet of Things. And
that would be, of course, the Internet. The networking infrastructure
implications for the dramatic increase in data traffic are significant, and
the network transformation has already begun. This week, Freescale introduced
a new family of QorIQ multicore processors built on Layerscape architecture,
delivering a breakthrough, software-defined approach to advance the
world’s new virtualized networks.
Expanding on the IoT landscape
In this video, Freescale’s Steve Nelson discusses the current IoT
landscape and Freescale’s ongoing mission to shepherd customers into
the brave new world of 50 billion connected devices by 2020.
And in this video, Freescale’s Joe Byrne discusses the current IoT
trends and how Freescale is positioned to support this market.
Get into the IoT gateway
This week, we also announced new products aimed at streamlining the design
process of IoT devices and applications, including the IoT gateway, the result
of collaboration between Freescale, Arm and Oracle. The IoT gateway helps
simplify the secure delivery of IoT services to end users in a home, business
or other location, supporting the rapid deployment of a vast array of
innovative IoT services. Here, Freescale’s Michael Haight discusses the
importance of the IoT gateway for the embedded community.
i.MX 6 series expands
Freescale also expanded its popular i.MX 6 series of application processors,
the industry’s first application processor to integrate an Arm
Cortex-A9 processor and an Arm Cortex-M4 processor in a single chip design. By
bringing the flexibility, performance and low-power advantages of
heterogeneous computing to its flagship i.MX 6 series of applications
processors, Freescale is taking display-centric embedded processing to new
levels. Both the one box gateway and the new i.MX 6 series are being
demonstrated in the Freescale Technology Lab each evening.
Product Engineering to Marketing and Business
Development, NXP Semiconductors
Sujata Neidig has over 25 years of experience in the
semiconductor industry and has served in a variety of roles
ranging from product engineering to marketing and business
development. She is currently Director of Marketing for Wireless
Connectivity MCUs focused on the Smart Home & Building market.
She also represents NXP on the Thread Group’s Board of Directors
as the Vice President of Marketing, an industry alliance that
provides an IP-based wireless mesh networking protocol designed
for smart homes and buildings, and on the Zigbee Alliance’s
Board of Directors as a Vice-Chair, a standards bearer of the