Geoffrey Martins is an IoT lover by heart and CTO of Kuantom, which was
founded in 2015 with the ambition of revolutionizing drinking trends.
Geoffrey’s day always begins with preparing
“mocktails” (Non-alcohol drinks) for his team –
so he ensures they start the new day at their very best. As part of that
process, he checks the NFC performance of the flexible, printed circuit
board found within his Orkestra machine.
This is something Geoffrey has developed himself. It is an electronic card
featuring an NFC antenna with multiplexing so that he can read, in real time
the information about each of the ingredients plugged into the machine. His
mechanical team even went so far as to challenge him further, by asking him
to design the printed circuit board on the company’s new and flexible
As a result, Geoffrey and his Kuantom team won first prize in the
“IDFood 2018” competition, an award that recognizes companies
for their food and beverage innovations.
NXP: Who is Kuantom and how did you come up with your business idea?
is a French startup, specialized in developing connected solutions, which will
guide the tourism and beverage industries through their digital
After three years of research and development, Kuantom has developed Orkestra,
which enables the creation of premium quality cocktails, comparable to the
ones of skilled mixologists. We wanted to respond to a strong growth in demand
for cocktails by reinventing consumption patterns, and by bringing the
mixologist’s expertise to where it has been absent. Our ambition was to
become the world’s first platform and digital provider of cocktails.
NXP: How does Orkestra work and what role does NFC play?
To enjoy a cocktail, the following three components are necessary:
First, we need a connected mixologist (Orkestra), which can gauge, emulsify
and precisely measure each available ingredient while preparing a cocktail.
Secondly, we need intelligent pods (smart bottles), which are identifiable via
NFC TAGs. The bottles are rechargeable and identify the type and origin of the
ingredients, expiration date and remaining volume. Finally, we need a digital
menu that selects and recommends personalized recipes based on the
user’s preferences. To create variety, a community of mixologists will
regularly upload new sophisticated recipes, which can consist of up to six
NXP: What are you currently working on now and how will NFC help in in
We are currently in the production phase to deliver our first customers. In
the future, we will integrate NFC into our packaging chain to optimize the
logistics from our factory to the end customer.
NXP: From your personal point of view, which NFC applications should be
part of the smart home of the future?
From a general point of view, food or beverages could be connected to the home
and scanned by a smartphone to automate new orders or to send notifications
about products that are out of date.
NXP: Finally, what do you think has been the most important technological
invention in human history?
For me, the most important invention was the transistor in the 1940s, which
later made it possible to design the first computers.
NXP: Many thanks for the interview and good luck on your further
Marketing Manager for the NFC Mass Market, Infrastructure &
Consumer, NXP Semiconductors
Mubeen is working as a Marketing Manager for the NFC Mass Market, Infrastructure &
Consumer at NXP. With 8 years of experience in the electronics and semiconductor
industries, Mubeen has a track record of successfully driving new technologies and
products into the mass market and growing emerging businesses through various
channels. At NXP, he is responsible for the EMEA and Americas market where he is
exploring NFC opportunities and creating an awareness for the customers to deploy
NFC use cases.