Lea Yang is Senior Director Product Marketing and Business Development at NXP
China. She describes NXP as a sort of “wonderland,” a platform that employees
can leverage to do big things, such as building new applications, creating new
opportunities, contributing to the larger industry: In short, make your dreams
come true. She’s a straight talker who doesn’t mince words. We recently sat
down with Lea for a frank chat.
Senior Director Product Marketing and Business Development at NXP China
NXP: Tell Us a Little Bit About Your Daily Work at NXP.
Lea Yang: I’m tasked with the business development of
NXP Greater China’s
IoT smart security product market, which includes smart city transportation,
secure payment, security identity authentication etc. I’m also responsible for
the business development of new
and smart supply chains.
NXP: Why Did You Decide to Join the Semiconductor Industry?
LY: There’s no getting past the fact that digital is the
future! I was inclined towards the semiconductor industry because it’s a
meaningful, technology-driven field.
NXP: What Makes a Good Leader in Your View?
LY: I think competent leaders should have a strong vision,
the ability to face challenges head on and the confidence to encourage their
team members’ success. Be proud of your team members and appreciate their
achievements, even if they’re doing better than you.
NXP: What Do You Like Most About NXP?
LY: That you can really make a difference with your work in
profound ways. Not to mention, NXP technology is ubiquitous – be it
smartphones, wearable devices, smart homes, you name it. To me, NXP is a
‘wonderland,’ and I’m a pixie.
NXP: What Do You Mean by That?
LY: It’s a wonderland of potential and opportunities and how
you optimize it is up to you. I’m motivated to do my work well in this
wonderland, which is meaningful and impactful, so I call myself a pixie.
NXP: Interesting. What’s the Best Advice You Were Ever Given?.
LY: Don’t worry about the future, focus on the present. Carpe
NXP: How Do You Strike the Proper Work-Life Balance?
LY: I think it’s great that work-life balance has become such
an important topic in today’s time. I’m all for it, but I have to say, I’m not
quite there yet myself. It’s a work-in-progress for now
NXP: Any Tips or Advice for Fresh Graduates or New Colleagues Joining
LY: Stay curious and keep acquiring knowledge. Don’t be shy
to seek help or ask questions. Find someone in the company who can mentor and
The We Are NXP program embodies the people, spirit and values of NXP, which
is committed to advancing the world by making it safer and more connected.
We pursue our ambitions through technological innovations designed to
enhance the quality of life of our employees, our communities and the world
at large, all the while ensuring sustainability and minimizing our impact on
the environment. Read more
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