About This Upcoming Webinar
As the need for self-care continues to rise with more consumers than ever using at-home medical device test kits for COVID-19, pregnancy, ovulation monitoring, diabetes and other diagnostic applications, consumer health organizations are facing new challenges—from defending against counterfeiting and gray market diversion, to ensuring consumers use kits correctly.
Through the internet of things (IoT), discover how connected test kit packaging equipped with near-field communication (NFC) technology provides new ways of overcoming these challenges to not only enhance consumer safety and experience, but also drive unique and measurable value for your organization using data and real-time communication.
What You Will Learn
- Describe the fundamentals of IoT, NFC technology and connected packaging.
- Identify the challenges consumer health organizations face when launching COVID-19 test kits and how to address them using connected packaging platforms.
- List the use cases for applying NFC technology to a broad range of consumer test kit and healthcare product packaging, and how this drives unique and measurable value for your organization.
NFC Evangelist, NXP Semiconductors
In his role as NFC Evangelist for NXP, Tim Daly works closely with global brands, governments, retailers and media companies to promote the benefits and advocate new use cases for NFC. Tim is well-known globally as a thought leader in the IoT space. His vision led to the creation of the first SaaS platform for managing NFC ID’s in the cloud. Launching the world’s first NFC programs that delivered contextual mobile experiences for iconic companies such as Procter & Gamble, Unilever, Kraft, Mondelez, Campbells, Adidas, Verizon and many others. Today Tim continues his pioneering work in the NFC marketplace. This includes new ground-breaking intelligent package designs for the global cannabis and medical device industries that help secure legal supply chains from counterfeiting and diversion, while fostering direct digital connections between brands and their customers.
Manager, Market Development, Jones Healthcare Group
As Manager of Market Development for Jones Healthcare Group’s Innovation Solutions team, Andrew Wong works closely with suppliers, partners, clients, research organizations and industry groups to develop meaningful packaging solutions that bring tangible value to stakeholders. His work formed the basis of the company’s strategic entry into the legalized cannabis market, equipping Jones with regulatory and market expertise to service the largest licensed producers in North America. Andrew is currently applying his market development methodology to commercialize Jones’ connected packaging capabilities—high-speed integration of electronic sensors and transmitters such as NFC into physical packaging formats—to maximize the impact of connected packaging for health and wellness markets.
President and CEO, TPG Rewards Inc.
John S. Galinos is the President of TPG Rewards Inc. John founded the agency over 20 years ago and develops sales promotion and loyalty programs for clients such as Procter & Gamble, Unilever, Pepsi and Johnson & Johnson. TPG is known as an innovator within the sales promotion and loyalty industries often using new technologies to solve existing industry challenges. TPG pioneered receipt validation in 2010, which has become an industry standard within the consumer marketing industry. The company’s receipt scanning platform uses machine learning to enhance the accuracy of its optical character recognition (OCR) algorithms. In addition, TPG has been a pioneer in the use of NFC within marketing campaigns for consumer packaged goods companies. NFC is quickly becoming a new standard in the engagement of the consumer at retail as well as a means to transacting commerce through Apple Pay/Android Pay.