About This Upcoming Webinar
The toy industry is dynamic and evolves alongside worldwide trends. One of these trends is the surge in the use of smartphones, tablets and gaming consoles by children. This has transformed the whole concept of traditional 'play' and sparked innovations for new technologies that facilitate the shift from the physical to the digital world.
Leading toy companies have embraced technologies that create a digital extension of the physical world, offering children a wider and more immersive play experience.
Not sure you can join? You should still register! Slides and a recording of the session will be available after the webinar.
What You Will Learn
This online session will cover new trends and present case studies on the journey that toy companies have embarked on to complement the traditional physical play with interactions in the new digital world:
- Have they been successful? What was the main driver?
- Is digital play complementary to physical play?
- Is digitalization a 'threat' to physical play? Or is it an opportunity?
- How are children reacting and embracing these new trends? Are parents aware?