The cost of self-driving cars will be the biggest barrier to adoption. The benefits of self-driving cars are clear, but convenience and reduced accidents alone aren’t enough to make a business case. The world economy is driven by business success and the automotive industry is a complex economic system that is averse to steep risk. Where will the “safety versus cost debate” lead the industry? Once self-driving cars hit the road, will the investment pay off? How will new revenue models such as car sharing impact global carmakers? Is it realistic to expect robot axis to become cost-competitive with vehicle ownership? What are the benefits for drivers and passengers at every income level?