The program ROM image is usually the whole image of the program. The ROM image allocates RAM space for its variables, and optionally for its executable code, at application startup. A ROM image is defined by these addresses:
Usually it is the start address of one of the memory blocks defined in the linker .lcf file.
To specify these addresses in the CodeWarrior IDE, turn on Generate ROM Image in the EPPC Linker settings panel, then enter addresses in the RAM Buffer Address of ROM Image and ROM Image Address fields on the Properties > C/C++ Build > Settings > Tool Settings > PowerPC Linker > Output panel.