Modern distribution channels are vulnerable to a number of fraud attacks - reducing revenue, damaging a brand’s reputation and even risking consumers’ safety. NFC technology offers a more comprehensive way to safeguard your brand, because NFC supports a multi-pronged approach that includes electronic authentication, traceability and tamper detection.
Consumers and businesses can use an NFC mobile phone (or special NFC reader) to digitally verify a product is genuine, anywhere and anytime, to help tackle counterfeits sales. NFC tags, assigned to specific locations or distributors, can be used for channel authentication to identify sales outside authorized markets (grey markets). In addition, electronic tamper evident features help detect whether a product has been opened or interfered with prior to sale, anywhere in the distribution chain.
- Product authentication
- Product traceability
- Tamper evidence