By connecting brands to consumers in a fast, seamless and secure way, NFC is adding everyday items to the Internet of Things (IoT). NFC gives consumers a convenient way to engage with pre-sale information through products themselves, like product details, reviews, promotional offers and so on. But NFC also extends beyond the purchase, becoming part of the user’s experience with the item itself, throughout its life cycle: after-sale services, loyalty schemes, personalized value-adds, ecommerce and more.
In this way, NFC can drive new value for brand owners, with incremental revenue and increased brand loyalty, whilst bringing more engaging content and experiences to consumers.
- Pre-sale consumer engagement (- such as, product information, reviews, product authenticity checks and more)
- Post-sale consumer engagement (- such as usage guides, loyalty programs, reorders and more)