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Tech.AD Europe 2025

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Tech.AD Europe 2025

16 - 18 March 2025, Berlin, Germany

Join NXP again this year at Tech.AD Europe  in Berlin to discuss latest market developments in ADAS and autonomous driving and the emerging requirements for the next generation of imaging radar technology. Get insight into the performance of next generation imaging radar and explore how it senses 4D, finer, further and always. Visit us at booth 2.

  • Featured Presentation
  • Table Top Exhibition
  • Live Demonstration

This event concluded on March 18. The content below has been archived for your convenience.

NXP Featured Presentation

Global Roll-Out of Imaging Radar Set to Accelerate – Scalability and Efficiency Remain Key Enablers

March 17, 2025 - 12:15 CEST

Huanyu Gu, Marketing Director ADAS at NXP Semiconductors

Over the past year, a number of encouraging market developments have further accelerated the global roll-out of imaging radar.

The success has impressed the market and more OEMs will follow. On a global scale, leading car manufacturers have set targets to make next generation L3 or even L4 passenger cars available on a larger scale within the next 3-5 years. What does this mean for the industry and technology providers such as NXP? This presentation will outline the latest market developments in ADAS and autonomous driving, the emerging requirements for the next generation of imaging radar technology on a global scale, how these requirements will be met and the challenges involved.

NXP Featured Presentation Image

Table Top Exhibition

Meet our subject matter experts in the exhibition area to discuss how we can together accelerate your next imaging radar implementation to make each journey safer for all road users.

Stay informed with NXP Radar Solutions

Table Top Exhibition Image

Live Driving Demonstration

3rd Generation Imaging Radar Live on the Road

As in previous years, visitors to this year's event will have once more the opportunity to take NXP's demo car for a test drive around the busy streets of Berlin. This will provide them with an insight into the performance of a 24T24R imaging radar and demonstrate how it senses 4D, finer, further and always. After registering for Tech.AD, you can request a time slot for your individual demo ride.

NXP Featured Presentation Image

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