"Heart" the Art with NFC: STRP Festival 2011


  • Posted Date: 08 October 2015
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Expanding the universe of NFC apps: http://www.nxp.com/nfc NXP® and U-Approach are providing visitors of the STRP Festival in Eindhoven -- one of Europe's largest art and technology festivals - the ability to use smartphones equipped with Near Field Communication (NFC) to interact with its cultural exhibits. Using a new Android app, visitors can get detailed information about the exhibited artwork, simply by tapping an NFC-enabled smartphone over an NFC tag, triggering a synthesized voice message. The app also allows people to 'love' an artwork (with up to five 'hearts'), tag it with a keyword, and share it via social media. Works of art tapped during a visit can be converted into a personalized poster, combining collaboratively created visitor opinions. In this way, the Android app encourages cultural participation, enriches the festival experience, and introduces a new dimension to NFC. STRP Art & Technology Festival: http://strp.nl/en/ NFC: http://nearfieldcommunication.com U-Approach: http://u-approach.com/ NXP News: http://www.nxp.com/news/press-releases/2011/11/android-app-for-cultural-participation-adds-new-dimension-to-near-field-communication.html