The Power of NFC Connectivity for Brands and Retail

  • Posted Date: 06 October 2016

Learn about NFC Tags and how they can be used in daily shopping life. Get a direct connection to your consumers and uniquely influence their purchasing journeys, all the way from discovery and engagement through purchase to loyalty. Near Field Communication offers a simple, intuitive and secure way for consumers to interact with their smartphone and experience rich brand and product related content and assets. In this way, NFC connects the Physical to the Digital worlds by way of a simple tap – hence transforming any physical medium or object into users’ dynamic brand experiences.