The Consumer Electronics Show (CES) in Las Vegas is always a place to discover
the latest trends, and this year is no exception. One of the key trends of CES
2019 is “High-Tech Retail,” and the show floor is abuzz with how
today’s technology is transforming the retail experience of tomorrow.
NXP contributes to the vision of new retail with the “NXP Smart
Market,”our unmanned store that replicates a new, highly interactive
and personalized shopping experience.
Here are the 7 ways to experience the future of the retail industry.
1. It’ll Be Personalized, Even With No Person Present
Upon entering, you can expect to be welcomed by digital signage and
what’s more, personalized shopping recommendations. For instance, based
on previously purchased items, current promotions or accrued loyalty points
these screens can offer new, tailored product suggestions that link consumers
to the latest trends, offers or newly released products for sale. Personalized
advertising displays using NXP’s
-enabled wearables, demonstrate how
creates a more memorable, online experience in-store.
2. Your Shopping Assistant Is Digital
NFC technology lets you connect in new ways with your favorite brands. Not
only is the store smart, but so too are the products. For example, tap your
phone to that new jacket on the rack and instantly learn more about the
designer, other optional fabrics and what new styles and accessories go with
it. At CES,
Mammut’s new line of outdoor gear incorporates NXP’s NFC technology
to provide shoppers with detailed product and warranty information through
their mobile phone.
3. Consumers Connect and Interact Digitally With Brands
Forget about tiny stickers to collect or a bulk of loyalty cards to keep in
your pockets. The future retail experience is digital. Enter contests and join
loyalty programs all from the convenience of your mobile device thanks to
. Their highly innovative promotional platforms leverage NXP’s
NFC technology to enable next gen experiences with deeper digital interaction
with leading brands like
and Coke throughout NXP’s Smart Market.
4. You Won’t Have to Think About Cash Anymore
Payment has become truly seamless with your payment credentials from third
parties being securely stored in a digital wallet. And this digital wallet
exists in an ever growing array of mobile devices and wearables from Garmin,
Fitbit and even luxury manufacturers such as Montblanc are now offering
tap-to-pay capabilities. And with new payment devices comes change to the POS
terminals they interact with. Ingenico’s
next gen POS devices
offer a rich, smartphone- or tablet-like experience, run on cloud-connected
smart platforms, offer a variety of apps to provide customers additional
product information and check inventory or perform other business
5. You’ll Experience a True Self-checkout
Electronic shelf labels, such as those from Opticon, make you think about
payment differently as they let you pay for a product with a simple phone tap
to the dynamic, digital label. Or experience
, automated checkout stations as used by Decathlon, which simultaneously
reads all your products in the cart and allows for quick and easy payment so
you don’t have to wait in those long checkout lines any longer!
6. Online Meets Instore
We are all hooked on the digital and personalized experience of online
shopping with its endless supply and guaranteed availability of
smart labels, retailers are increasing inventory accuracy, lowering costs (and
prices) and ensuring that your products are always in stock, with the options
you need in store. Additionally, intelligent refrigerators with NXP’s
technology allow for unmanned store concepts smarter inventory management and
also enable easy NFC payment for take and go.
is a leader in intelligent packaging and is bringing this online experience to
stores as we speak.
7. Unmanned Stores Will Grant You Access Even at Odd Times
Imagine it’s late Sunday night and you suddenly realize you’re
out of coffee or baby food for the next tough Monday to come. All stores are
closed and the odds of getting a delivery are fairly low. Thanks to
access products, unmanned stores can open their doors 24/7 for customers with
a dedicated app that enables them to open the door.
The automated, unstaffed store is turning into a global phenomenon as we
speak. Especially in Asia, we see the rising tide of tech-savvy shoppers
looking for the ultimate in convenience in unmanned store concepts. If
you’d like to learn more about trends in autonomous retail and the NXP
technologies that make it a reality, visit
If you’re at CES, plan to stop by the NXP booth (CP 18, Central Plaza)
where we and our partners bring this new smart market phenomenon to life with
partner demos enabled by NXP’s
UCODE RAIN RFID
and secure payment technologies,
and partner solutions.