The Car That Adapts for You: An Experimental Concept for Future Vehicles

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Author

Lars Reger

Lars Reger

Lars Reger, Senior Vice President, is Chief Technology Officer at NXP Semiconductors. As CTO, Lars is responsible for managing new business activities and R&D in the focus markets of Automotive, Industry 4.0., Internet of Things, Mobile, and Connectivity & Infrastructure. NXP has the broadest processor portfolio for the Internet of Things and is the world's largest chip supplier to the automotive industry. NXP and its global team of experts drive the development of autonomous, securely connected vehicles and accelerate the introduction of smart and securely connected devices for the Internet of Things through its outstanding edge computing expertise. Before joining NXP, Lars gained deep insight into the microelectronics industry with a focus on the automotive sector. He began his career with Siemens Semiconductors as Product Engineer in 1997. His past roles at Infineon included Head of the Process and Product Engineering departments, Project Manager for Mobile System Chips, and Director of IP Management. Prior to joining NXP as CTO of the automotive division in 2008, he was responsible for business development and product management within the Connectivity Business Unit at Continental. In December 2018 Lars was appointed CTO and has since then been responsible for the overall technology portfolio of NXP.