The HITAG product line is well known and established in the contactless identification market.
Due to the open marketing strategy of NXP Semiconductors there are various manufacturers well established for both the transponder / cards as well as the Read/Write Devices. All of them supporting HITAG transponder ICs.
With the new HITAG μ RO64, NXP is addressing the low end LF market, by offering a preprogrammed, read only IC variant.
The advantages of this transponder IC are:
proven HITAG performance
easy to assemble because of mega-bumps
low cost manufacturing because of preprogrammed TTF code
The HITAG μ RO64 operates in a continuous TTF mode where it modulates the reader field with its preprogrammed 64-bit memory content.