NXP’s contactless RFID and NFC technologies support smart card and mobile app-based loyalty programs and help retailers to improve customer experience. Retailers can be much smarter about their approach, by monitoring purchasing habits of individual shoppers to personalize offers and drive sales.
With contactless technology, it gets easier to reward customers for purchases and allow them to benefit from exclusive offers, individualized services, and other buying privileges. Consumers can earn loyalty points and redeem them at contactless payment stations, and retailers can ensure authenticity of coupons and gift vouchers.
There is a retail revolution underway, driven by technology.
Technology is helping retailers drive sales, interact with shoppers, enhance consumer satisfaction, nurture customer relationships and loyalty, increase shopping convenience, improve operational efficiency, and generally bring new energy to the shopping experience, by engaging with consumers at deeper, more meaningful levels.
Today, RFID labels are predominantly used for inventory management on the shop floor.
After point of sale, the labels often experience a sudden end of life. Either because the point of
sales RFID device performs the EPC kill command, or because the customer tears the label
off and throws it into the waste pin.
The good news is, that at this point, the RFID label has already delivered substantial return of investment to the retailer