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Join our teamNXP’s contactless RFID and NFC technologies support smart card and mobile app-based loyalty programs and help retailers to improve customer experience. Retailers can be much smarter about their approach, by monitoring purchasing habits of individual shoppers to personalize offers and drive sales.
With contactless technology, it gets easier to reward customers for purchases and allow them to benefit from exclusive offers, individualized services, and other buying privileges. Consumers can earn loyalty points and redeem them at contactless payment stations, and retailers can ensure authenticity of coupons and gift vouchers.
Multi-application Conference Experience at Loyalty 2018 powered by NXP
MIFARE 2GO is the new way to go in transit, access, micropayment and loyalty
MIFARE® for Smart Loyalty
Mobile payments, loyalty points with NFC phones: Pilot at Four Day Marches, Nijmegen
Retailers have been using loyalty programs to build customer relationships and encourage repeat purchases for centuries.
NXP Retail then and Now
RFID enabled personal assistant for brick mortar retail stores
There is a retail revolution underway, driven by technology. Technology is helping retailers drive sales, interact with shoppers, enhance consumer satisfaction, nurture customer relationships and loyalty, increase shopping convenience, improve operational efficiency, and generally bring new energy to the shopping experience, by engaging with consumers at deeper, more meaningful levels.
Today, RFID labels are predominantly used for inventory management on the shop floor. After point of sale, the labels often experience a sudden end of life. Either because the point of sales RFID device performs the EPC kill command, or because the customer tears the label off and throws it into the waste pin. The good news is, that at this point, the RFID label has already delivered substantial return of investment to the retailer