NXP’s contactless RFID and NFC technologies support smart card and mobile app-based loyalty programs and help retailers to improve customer experience. Retailers can be much smarter about their approach, by monitoring purchasing habits of individual shoppers to personalize offers and drive sales.
With contactless technology, it gets easier to reward customers for purchases and allow them to benefit from exclusive offers, individualized services, and other buying privileges. Consumers can earn loyalty points and redeem them at contactless payment stations, and retailers can ensure authenticity of coupons and gift vouchers.
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