Smart Retail

NXP® Enables a Connected Retail World

Retailers using NXP’s RAIN RFID and NFC technology take the lead in merchandise visibility and consumer engagement.

The world of retail is changing as brand owners are always seeking new ways to increase efficiency, accuracy and convenience throughout business processes.

NXP radio-frequency identification (RFID) and near-field communication (NFC) technologies can be used to create smart retail solutions ranging from manufacturing and logistics, to retail operations and point-of-sale, to consumer engagement and loyalty programs.

Smart Retail Infographic

Smart Retail Applications with NFC.

Goods In and Out Cover Image

Goods in and goods out of control

Retailers can track goods in and goods out to identify where products are in the supply chain.

Item Level Tracking

Item Level Tracking

Item-level tracking is perfectly suited for the apparel industry as individual items can be tagged and monitored.

Inventory Management

Inventory Management

Compared to traditional technologies, such as barcodes, RFID simplifies and shortens the process of cycle counting.

Electronic Article Surveillance

Electronic Article Surveillance

With an RFID-enabled electronic article surveillance (EAS) system in place, retailers can provide customers a pleasant environment while ensuring maximum loss reduction.

Smart Fitting Rooms

Smart Fitting Rooms

Items brought into the fitting room are automatically detected and shoppers can view item details, request alternate sizes, or see stylist recommendations on a touch-screen mirror.

Consumer Engagement

Consumer Engagement

RFID-NFC takes you the last mile to the consumer, so you can communicate directly before, during and after the sale – creating a deeper, more personal relationship.

Brand Protection

Brand Protection

With RFID-NFC, each tagged item has its own digital DNA, so you have the ability to track, trace and securely authenticate items anywhere in the supply chain, from raw materials to the consumer’s hand.

Loyalty

Loyalty

NFC-based loyalty programs offer rewards to frequent buyers through contactless loyalty cards or mobile apps.

Micropayment

Micropayment

Contactless cards enable secure and fast cashless transactions in retail stores and can be easily integrated into mobile phones using NFC.

NXP offers a full suite of RFID solutions across all frequencies. Learn More