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Last-Mile Interaction

Overview

NXP’s RFID and NFC technologies allow retailers to improve customer pre-sales, during sales, and post-sales experience. These technologies along with broader use of analytics enables a more profound understanding of consumer behavior giving the customer a more personal experience.

One example is smart fitting rooms where mirrors read the RFID tag of the merchandise and display the item where consumers can view alternative colors, check for availability

Targeted advertisement can take advantage of the technology in most people’s pockets to interact with consumers in a whole new way. An NFC tag can be embedded in any media or object.

Electronic shelf labels can be updated wirelessly and allow retailers to set prices more strategically.

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