As I sit isolated at home, working from home for over 1 month now, I start to
think about how the world will be changed by Covid-19.
- Will more people work from home?
- Will I travel less for business?
- Will I re-gain trust of the people around me in the plane or train?
Certainly, one thing seems clear: consumer trust and behaviours are going to
be changed by Covid-19.
Previously, industry reports showed how consumers were moving away from car
ownership to more economic and environmentally friendly transport like
on-demand car sharing. Today, with China leading the world in a slow recovery
from lock-down, buyer behavior seems to have taken a different turn. The
recent article from Bradley Berman1 discusses this change and the
increase in Chinese vehicle sales this month, particularly electric vehicles.
It will be interesting to see if other regions will follow this trend and just
how this will accelerate electric vehicle development globally.
The Question of Course is What Other Unexpected Outcomes Could Arise From This
Pandemic for Car Makers?
Well, not only the desire to have individual vehicles, but perhaps also the
desire to feel more protected within the vehicles. With clean-air systems,
connected payment options for fuelling, car parks, automatic entry for
personal garages or to workspaces. Really, anything that will help reduce
physical contact with everyday objects in the cities we live in.
But also, in the car itself. Is it possible that the accumulated anxieties
from this new way of living and interacting with people will accelerate the
move to more automated functions in the vehicle and a heightened desire to be
always connected and aware of what’s going on around them?
We can’t guess how this situation will continue to unfold and the long
lasting impact to our society. What we can say is that
the technology is in place
to adapt to these new consumer concerns and that at NXP we will be tireless in
our efforts to keep society safe and secure.
1 Source :
Car boom begins in China, with a wave of new electric cars about to roll out