Known for its exciting reveals, CES has become a launch pad for automotive advancements. This year, autonomous driving and personalized mobility captured a lot of attention. And it wasn’t all talk – NXP was there with proof of concepts. If you couldn’t make it to see NXP at CES, here’s what you missed.
#1. A single chip tunes in the many broadcast standards around the
world.
Our new ultra-space-saving RFCMOS device integrates six ICs into one –
a groundbreaking innovation for infotainment. The
SAF4000 IC
receives multiple different global broadcast standards, digital as well as
analog. Because it’s a software-defined single-chip solution, the same
chip can be used in cars around the world. OEMs simply adjust the broadcast
with an end-of-line software update to meet the regional standards of each
car.
At CES, we showed how this new device seamlessly integrates with the i.MX 8 processor and next-generation Smart Class D Amplifier for high-performing infotainment systems.
#2. Safety on the road, thanks to automotive radar and partner HELLA.
Last year at CES, we announced the postage-size radar concept based on the new
S32R27 radar MCU with the 77 Ghz RFCMOS Radar Front End
that could be integrated “invisibly” as a cocoon all around the
car. This year, we showed how it works.
HELLA’s next-generation radar systems with 360-degree surround view sensing was integrated on the front of a Porsche. When visitors walked in front of the car, LED lights on the bumper lit up and followed the pedestrian, illustrating how cocoon radar can pinpoint objects on the road.
#3. This is what secure, personalized automated driving is like.
In a mile-long route on Las Vegas city streets, passengers experienced a
highly-automated (and engaging) ride-along. A voice-activated personal
assistant helped the driver and passengers navigate the city, make dinner
reservations at a restaurant and even secure insurance for the driver and
passengers. In collaboration with
Microsoft, IAV, Cubic Telecom, Esri and Swiss Re,
passengers experienced how vehicle-to-x communications, artificial
intelligence and cloud connectivity can change their driving experience. Cars
securely “talk” to other cars and the infrastructure, monitor
what’s happening in their surroundings to improve safety and individual
cars adapted to different driver styles.
NXP’s Intelligent Roadside Unit controlled a stoplight and communicated with the V2X-enabled car. The new solution, powered by QorIQ LS208X processor and integrated with the RoadLINK V2X chipset, the S32V ADAS processor and long-range radar from RFBeam that incorporates NXP’s MR3003 77GHz radar transceiver and S32R radar MCU.
#4. My car knows that’s a deer ahead on the road.
Future cars can recognize and classify objects and they will have learning capabilities. In our NXP BlueBox demo, objects seen by the camera were classified in real time on the screen, illustrating the power of NXP’s vision processing and sensor fusion capabilities.
#5. Rinspeed’s Oasis concept car loaded with NXP connected car
goodies.
Each year, CES is the place where the next-generation Rinspeed car is launched, and thousands of people see it at HardRock Casino. Read more about this “garden plot on wheels for the urban jungle” that uses NXP’s BlueBox autonomous development platform, V2X and radar technology. You can also watch this video and see it in action.
Our 2017 automotive story starts at CES … and this is just the beginning. We’re heading to Mobile World Congress and embedded world next. You can also follow us on Twitter to stay up to date!
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Birgit is the VP of Global Marketing and Communications at NXP. Throughout her tenure at NXP, she has witnessed the significant impacts of NXP’s innovations and has driven strategic initiatives to share this with the world. She is a technology enthusiast and is passionate about connecting the dots on the latest breakthroughs and identifying the unique stories behind them.
