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About This Video
Demo of smart retail interaction. A real-life commercial NFC deployment with
the new collection of Adidas shoes, where NFC is integrated into the hard tag — called lace jewel. NFC increases customer experience — the jewel talks to the consumer, informing them on why they should buy and why the shoe is a valued buy (via videos andreviews). NFC increases ease of check-out at the point of sale the
same jewel is used to check out the product. NFC increases customer loyalty by a simple tap onto the jewel your personal trainer app is launched