Brand owners know that a robust supply chain, trusted to deliver genuine
articles, is central to maintaining customer confidence and fostering loyalty.
And yet the supply chain is also where you’ll find two of the biggest
threats to a brand’s value—counterfeit products and channel diversions.
Consider a high-end fashion brand that sells luxury bags. The infiltration of
fake products into the supply chain can devalue the brand because
they’re often inferior in look, quality and performance. Anyone who
buys the fake, thinking it’s real, is likely to end up with a negative
impression of the product and the company responsible for it.
Similar loss of faith can result from channel diversions, which brand owners
of pharmaceuticals must try to avoid. These diversion occur when an authentic
medication is bought at a discounted price in one region and sold at a higher
price in another, leading to a loss for the producer and a possible shortage
of essential medications in low-price countries.
Secure RAIN RFID to the Rescue
To strengthen their supply chains and minimize the threat posed by counterfeit
products and channel diversions, brand owners and producers of pharmaceuticals
can use RAIN RFID technology, as part of a secure, fast and highly automated
product authentication process, to identify and track genuine products along
the supply chain.
NXP UCODE DNA Track
NXP’s UCODE® DNA Track IC uses RAIN RFID technology and
is designed to deliver the security, automation and speed required when
protecting the supply chain. Tags and labels built using
UCODE DNA Track
can be read over distances of several meters, without line of sight, so goods
can easily be tracked from source to store. Tags and labels can also be read
in bulk, in just seconds, so items can be processed quickly and with little to
almost no human interaction.
Furthermore, the security mechanisms built into the UCODE DNA Track help make
the authentication process both secure and trustworthy, providing brand owners
and pharmaceutical producers the confidence that data generated by the supply
chain is accurate and reliable.
Get the Details
NXP’s new document, titled “Protect Your Brand with Secure RAIN
RFID Product Authentication”, explains how high-value fashion brands,
pharmaceutical manufacturers and other organizations that deal with supply
chain management can combat counterfeiting and channel diversions with UCODE