Convenience, personalization and efficiency were some of our watchwords as we
introduced our new platform—the Virtual Technology Showroom— to the world. The
platform connects us with our audiences and allows them to experience our
breakthrough technologies in a new, interactive way.
You’ve probably come across the expression “thinking outside the box” so often
that it has lost its meaning. But we'll bring it up once more as we go
through what it takes to deliver a truly innovative brand experience. A lot
has happened in the past few years that has caused a rethink of many things.
Why shouldn’t brand experience be one?
Brand experience requires thinking outside the box. If the world around us is
transforming, how brands connect with their audiences should too. This belief
and our commitment to our audiences spurred the introduction of our Virtual
Technology Showroom. The award-winning platform, developed in collaboration
with our vendor SolidSense, was unveiled at CES 2022 and has left a mark on
The NXP Virtual Technology Showroom Team receives the 2022 Stevies Award
The Playing Field Hasn’t Been the Same
Innovation never stops and something new is introduced almost every minute. It
goes without saying that the means of reaching people keep
evolving—smartphones, tablets, PCs and many more. This allows people to
experience a brand however they want. With its immersive digital presence, our
state-of-the-art Virtual Technology Showroom provides our audiences with that.
Visitors can enjoy its rich media which includes interactive demos,
infographics, text and videos on any device of choice.
Bright minds. Bright futures. NXP team members create
breakthrough technologies that advance our world.
The future starts here.
More Connection, Better Experience
There’s something soothing about having access to a resource whenever and
wherever. In your pocket and your purse. Indoor and outdoor. At home, work or
anywhere else. This is what our virtual showroom achieves— bringing our
audiences closer to our solutions 24/7. Visitors can independently get the
latest information about our technologies and learn more about their use cases
by simply navigating through our demo storyboards. They can choose between
taking a journey by the inbuilt visual highlights and pop-ups, or a
Prioritizing user experience puts the user in the driver's seat. It allows
personalization and control by letting them choose what they want to see, hear
or feel. From automotive to
smart city, that choice is at their fingertips. One thing was on our mind during the
design of our Virtual Showroom: our audiences are varied and have different
needs. With more than 45 system solutions, our visitors can access content at
a broader level or delve into our products and technologies in detail. Its
localization feature also enables language customizations to reach visitors
everywhere. Whatever their need, the user is in full control.
Bringing Everything Together
Today’s perception of brand experience is still unilateral – physical OR
digital. For us at NXP, it’s different. We’re combining in-person experience
with the virtual one. The result? Hybrid! Our ultimate goal is merging the
engagement and networking benefits of in-person events with the
personalization and all-time availability of our Virtual Technology Showroom.
As such, our audiences who are able to use both options won’t feel they’re
missing out on anything. And those who can’t, can select an option that meets
their needs best. This approach shows that not thinking in boxes opens up new
Curious now? Explore our
Virtual Technology Showroom.