The vehicle data revolution is fully underway. More and more vehicles are
connected. Some already have upwards of 40 sensors and autonomous vehicles
will produce up to four terabytes of data an hour! The enormous amount of data
poses both opportunities and challenges for vehicle makers.
With terabytes of data generated hourly, questions arise about the impact it has on consumers, fleets, manufacturers and the emerging ecosystem.
How is data changing the structure of vehicle networks? How will data benefit
consumers, fleets and manufacturers? What are the technological advancements
vehicles need in order to make use of this data? How will connectivity benefit
fleets, manufacturers and other mobility services? How can NXP help automakers
bring new differentiating ideas to market?
Listen to the
latest episode of the Smarter World Podcast
for insights on the impact of vehicle data.
Joining guest host Sam Abuelsamid, NXP’s Ray Cornyn and Brian Carlson
discuss the challenges that come with the vehicle data revolution.
Vice President and General Manager,
Vehicle Network Processors, NXP
Director of Product Line Management,
Vehicle Networks Processors, NXP
Unlocking the Value in Data
Today the bulk of data collected by vehicle sensors is within the car, but
this needs to change for connected cars to revolutionize more than
vehicles’ infotainment systems. Consumer safety, security and
personalization will benefit when the data is harnessed and connected to the
“A big trend we see, especially, with OEMs, is they want to be able
to provide differentiation – so we think that this is a key area
where they can adapt the vehicle over time to the usage patterns of the
driver and the passengers.”
Brian Carlson, Director of Product Line Management, Vehicle Network
The vehicle data revolution will give consumers a highly personalized
experience that remembers their preferences as they switch between cars,
either personal or shared. Knowing more about customers’ preferences
and the real-time state of their vehicle would help manufacturers provide a
higher level of service. OTA updates adapt vehicles to owner preferences,
apply security and safety updates, address warranty repairs, improve vehicle
performance and deliver new services.
For customers and manufacturers to see these benefits, vehicle networks need
to evolve – which comes with its own challenges. How can vehicles
remain secure end-to-end, from the car to the fuel pump?
Listen to Sam Abuelsamid talking with NXP’s Ray Cornyn, and Brian
Carlson as they discuss the vehicle data revolution on the latest episode of
the NXP Podcast now.
You can subscribe to the podcast on
iTunes, Deezer and TuneIn.