Accelerate the Shift to 48 V Zone Control with Ready to Adopt NXP CoreRide Z248 Zonal Reference System

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Author

Times Shi

Times Shi

Times Shi is a System Marketing Manager at NXP Semiconductors, focusing on next generation zone controller solutions and 48 V automotive power systems. Based in Munich, he collaborates with global OEMs, Tier 1s, and ecosystem partners to define architectures and accelerate the adoption of innovative, scalable zonal platforms. He began his career in South Korea as a mixed-signal circuit design engineer, working on advanced semiconductor process nodes. He later moved into technical marketing for foundry businesses, covering communications, CMOS image sensors, and non volatile memory. Prior to his current system role, he also served as a Product Manager for automotive microcontrollers, shaping roadmaps and exploring new opportunities for zone controller applications. Born in China, Times holds an MBA from IMD Business School in Switzerland and a Master of Engineering from Inha University in South Korea.