How NFC is Helping Coca-Cola Deliver Happiness at the Milan Expo

placeholder

Together with NXP, psLIVE, Habegger AG and RapidNFC, Coca-Cola is giving highly interactive, personalized and memorable experiences to up to 3,500 visitors every day at the Milan Expo.

Coca-Cola was looking for a way to tell its sustainability story based on the promotion of well-being, protecting the environment and building stronger communities at the Milan Expo 2015. So how could it do this in a way that was new, innovative and impactful?  NXP logo

The answer lies with NXP’s NFC technology. Starting in May 2015, visitors at the Coca-Cola Corporate Pavilion have been taken on an interactive journey via their personal NFC enabled keyfob. The keyfob helps to deliver an experience tailored to the international audience at the Milan Expo and promote the feeling of happiness Coca-Cola is famed for.

The Coca-Cola NFC experience begins at the front desk where a hostess takes the visitor’s name and nationality, this information is then programmed onto an NFC keyfob and marks the start of their custom journey around the pavilion.

IMG_5080

As the visitor travels around the pavilion they are invited by Coca-Cola brand ambassadors to touch their keyfob to NXP powered NFC readers which will prompt messages to appear in their own language and using their first name. The nationality of the visitor is also used to project personalized content, including fun facts about Coca-Cola in their country and interactive quiz games.

Another tap of the keyfob on a reader gives instructions to move onto the next area – an interactive dance mat that encourages visitors to get up and move.

The final area of the eco-friendly pavilion – the entire complex will be recycled as a basketball court and donated to the Milan municipality – reinforces elements of Coca-Cola’s sustainability story seen elsewhere during the journey. Various interactive exhibits allow Coca-Cola to educate visitors in an engaging way about how it supports global sustainability.

IMG_5102

But the Coca-Cola experience does not finish at the exit – the NFC journey continues at home. Thanks to NFC, visitors will be able to access their own Travel Diary: a page where they can look back on highlights of their unforgettable journey inside the pavilion.

Related links

NFC - Near Field Communication

RFID

Tags: Retail, Smart City

Author

Sylvia Kaiser-Kershaw

Sylvia Kaiser-Kershaw

Global Senior Principal Marketing Manager in the Connectivity & Security business line, NXP Semiconductors

Sylvia Kaiser-Kershaw is a Global Senior Principal Marketing Manager in the Connectivity & Security business line at NXP Semiconductors. She is in charge of product marketing for NFC-RFID technologies as well as Healthcare market segment development. As part of her role, she helps develop smart solutions to enhance product and patient safety, protect supply chains and optimize operational processes. Sylvia has over 20 years of experience in strategic and operational marketing, working across a variety of industries, including personal care, healthcare and insurances. She is based in Austria.